Strategy
Strategic advice to help you grow your business in France or abroad, and stand out from your competitors
(even if you don’t know where to start, how to limit risks or cut costs!)
3
Combined expertise: translation – marketing & communication – cosmetics
5
Years of experience in multilingual communication and intercultural marketing
20+
Satisfied customers all over the world, some of whom regularly request my services
You think you don't need a strategy, because...
You may be skeptical about the importance of the strategy behind multilingual content creation. You see translation and content writing as independent creative exercises, rather than as a crucial component of an overall strategy.
You may wish to place more emphasis on pure creativity when creating content, underestimating the impact of a strategic approach to maximizing message reach and effectiveness.
You may have already set content objectives, but these are vague, without a clear vision of how this content contributes to wider marketing objectives.
Yet you want to...
Achieve specific marketing objectives. To achieve these objectives, you need a detailed and precise action plan. In other words, it’s crucial to have a well-defined strategy and a clear direction.
Make a global impact with your content. But for this, creativity alone won’t be enough: you’ll need a clear vision of the impact you want to create and how to achieve it. Indeed, creativity must be guided by a strategic vision to achieve significant impact.
Convert your audience into customers. To do this, you need to know your ideal customer like the back of your hand. This means knowing their needs, preferences and behaviors inside out. By intimately understanding your target audience, you can tailor your strategies to effectively convert them into customers.
Review your strategy
Fortunately, it’s never too late to review your strategy. It’s normal to question and adjust your strategy, even if it’s been in place for some time.
The best strategies evolve over time, adapting to market changes and emerging needs.
By working together, we can re-examine your current strategy, identify untapped opportunities, and adjust your content so that it resonates more powerfully with your audience.
Who am I?
My name is Floriane and I’m an expert in multilingual communication and intercultural marketing. My mission is to help beauty brands grow in France and internationally because I believe in accessible, borderless beauty.
I’m a translator and copywriter since 2018, self-employed since 2021, but also passionate about marketing and communication, and I’ve progressively specialized in cosmetics. In addition to translating and writing a variety of content for local and globally recognized cosmetics brands, I place great importance on strategy and consulting, as I believe this is the key to successful communication.
Strategy is more important than content
Think of each piece of content as a valuable piece in a complex puzzle. Content creation is undeniably important, but without a well-defined strategy, it risks losing its meaning (the pieces of the puzzle may not fit together).
The real power lies in the harmonious fusion of creativity and strategy. Every word, every sentence, every piece of content becomes an integral part of a carefully designed plan to achieve specific objectives.
Strategy gives meaning to creativity, directing your brand’s story to specific heights. It’s the intersection where vision becomes reality.
IFWS Strategy
I offer strategic advice to help you grow your business in France and abroad, and stand out from your competitors, even if you think you don’t need a strategy!
According to your needs:
- I can carry out an editorial audit and write your editorial strategy to improve your communication and optimize your content creation.
- I can carry out a linguistic audit and draw up a style guide to improve the quality of your current translations and ensure consistency.
- I can carry out an audit of your multilingual website and formulate areas for improvement to generate more traffic and promote conversion.
- I can create a tailor-made team training session, to raise awareness of the importance of strategy in the creation of multilingual content.
How to collaborate?
Here’s how we’ll work together:
- Discovery call: the discovery call enables us to review your needs. It’s essential for all new customers. Remember to prepare the necessary documents so that I can analyze them and advise you as best I can.
- Sales proposal: following our call, I’ll e-mail you a sales proposal including one or more solutions tailored to your needs.
- Quotation and deposit: if the solution suits you, you can sign the corresponding quotation and pay a deposit to mark the start of the service.
- Translation: depending on the size of the project, I’ll keep you informed of my progress. Remember to check your e-mail if I have any questions!
- Delivery: once I’ve finished, I’ll deliver the translation to you, and all you have to do is publish it!
Case study
How can an editorial strategy help you strengthen your brand image and attract new customers?
- Client: Julie Martinez, Juzte
- Problem: Julie was finding it difficult to harmonize her visual identity with her written communication. She wasn’t satisfied with the way she expressed herself on paper, and this was impacting both her brand image and the effectiveness of her communication materials.
- Solution: the first step was to define a clear editorial strategy consistent with the visual identity already in place. To do this, I defined communication objectives, wrote a precise description of the target audience, drew up a list of communication materials to be used, drafted an editorial line and shared editorial advice. Next, I rewrote and corrected the main existing communication materials, and wrote new ones.
- Results: Julie feels more confident and serene in her written communication. Her new content has improved her impact and helped her attract new clients.
- Advice: the key takeaway from this case study is that a clear, detailed strategy can produce effective content that enhances brand image and attracts new customers.
Got questions?
No worries, let me advise you – it’s my job! Book your free 30-minute discovery call, and we’ll discuss your needs together, so that I can advise you on the most suitable solution.
I tailor my quotes to your needs, because every project is unique. Don’t hesitate to book your free discovery call so we can discuss it!
I understand. These days, everyone’s chasing the clock. The problem is that for me, urgency and creativity don’t mix. That’s why I’ve chosen to go against the tide to guarantee the quality of my services. I’m committed to doing my best to meet your deadlines, but I’m not the right person if you’re expecting an hourly or same-day delivery.
If this is your core business, I have no problem with it! If it’s not, someone with the necessary expertise and skills would be more likely to help you. Otherwise, you run the risk of spending a lot of time designing your strategy and seeing very little results in the end.
Without a strategy, how can you achieve your sales results? You need a clear plan of action, a guideline.
I understand your doubts if we’ve never worked together before, and I’d like to reassure you. I have a Master’s degree in specialized multilingual translation, which I complemented with two years of entrepreneurial studies where I was able to acquire my marketing and communication skills, and to this I added a year of intense training in several niches of the cosmetics sector (skincare, make-up, perfume, etc.). I started my professional career as a volunteer translator in 2018, completed several internships and officially launched my own business in 2021. Since then, I have translated all types of documents for world-renowned cosmetics companies.