InFrenchWeSay (IFWS)

Content writing

Content writing services to gain visibility and convert

(even if you know nothing about SEO, storytelling or written sales techniques!)

3

Combined expertise: translation – marketing & communication – cosmetics

5

Years of experience in multilingual communication and intercultural marketing

20+

Satisfied customers all over the world, some of whom regularly request my services

You need beauty contents, but...

You may be frustrated by the difficulty of creating content that truly reflects the beauty of your brand. This frustration can give way to a feeling of discouragement in the face of the persistent challenges of writing impactful, engaging content.

You may feel powerless as you realize how difficult it is to capture the attention of your target audience. Your current content may be failing to generate enthusiasm, giving way to concern about your ability to stand out in a competitive cosmetics market.

You may be struggling to create a coherent story that effectively conveys brand values. This can lead to questions about how to guide the audience through a harmonious narrative experience.

DON'T WORRY ABOUT ALL THIS

Imagine professional-quality content that not only embodies your brand’s identity, but also arouses interest, creates a unique bond with the audience and generates commitment. You feel confident in your brand’s ability to communicate effectively.

This confidence translates into greater proximity with your target, stimulating the generation of quality leads and promoting more effective conversion of prospects into customers, thus strengthening your brand’s presence.

This content opens up new opportunities, enabling you to seize the potential of international markets and expand your brand’s influence.

GET EXPERT ADVICE​

The problem is, you’re facing a number of challenges in your digital communications.

Have you used automatic content generator software, but the quality didn’t meet your expectations? Have you invested in content creation services and failed to achieve the commercial results you were hoping for?

Content writing is one thing, but if you haven’t received the right advice, it’s perfectly normal for you not to have achieved your objectives.

Who am I?

My name is Floriane and I’m an expert in multilingual communication and intercultural marketing. My mission is to help beauty brands grow in France and internationally because I believe in accessible, borderless beauty.

I’m a translator and copywriter since 2018, self-employed since 2021, but also passionate about marketing and communication, and I’ve progressively specialized in cosmetics. In addition to translating and writing a variety of content for local and globally recognized cosmetics brands, I place great importance on strategy and consulting, as I believe this is the key to successful communication.

Content writing for a successful development

What I’m about to tell you will change the way you think about content creation.

Content creation isn’t about lining up word after word. It’s about creating memorable emotional experiences. Every word has the power to evoke sensations, tell compelling stories, and forge lasting connections. By transforming your message into an experience, content creation becomes the architect of emotion, capable of inspiring, persuading and leaving an indelible imprint on your audience’s mind.

It’s this subtle magic that I’m committed to infusing into every word, transforming your communication into an unforgettable experience. Let’s enhance your content!

IFWS Content Writing

I offer you content writing services to generate leads and convert them into customers, even if you know nothing about SEO, or haven’t mastered the art of storytelling or written sales techniques!

Depending on your needs :

  • I create relevant, high value-added content (blog posts, social networking posts, newsletters, etc.) to attract your target audience.
  • I use the art of storytelling to write your advertising content to create an emotional connection between your audience and your brand.
  • I use copywriting techniques to write your sales pages to help you reach your sales and conversion targets.

How to collaborate?

Here’s how we’ll work together:

  1. Discovery call: the discovery call enables us to review your needs. It’s essential for all new customers. Remember to prepare the documents to be translated so that I can analyze them and advise you as best I can.
  2. Sales proposal: following our call, I’ll e-mail you a sales proposal including one or more solutions tailored to your needs.
  3. Quotation and deposit: if the solution suits you, you can sign the corresponding quotation and pay a deposit to mark the start of the service.
  4. Translation: depending on the size of the project, I’ll keep you informed of my progress. Remember to check your e-mail if I have any questions!
  5. Delivery: once I’ve finished, I’ll deliver the translation to you, and all you have to do is publish it!

Testimonials

In a test conducted with over 20 cosmetics brands, 100% of users reported that…

Got questions?

I tailor each quote to the unique characteristics of your project. An in-depth study of your needs is essential to determine the time, resources and expertise required to write quality content. This tailored approach ensures not only accurate pricing, but also a service that fully meets your expectations. I’ll be happy to discuss your specific needs and draw up a sales proposal.

You’ve heard of the famous Cost-Quality-Delivery triangle? You can never have all three at the same time, i.e. quality content, fast and cheap. I’m committed to delivering a quality text, and that represents an investment, but of course my aim is to guarantee you the best possible ROI.

No worries, let me advise you – it’s my job! Book your free 30-minute discovery call, and we’ll discuss your needs together, so that I can advise you on the most suitable solution.

I understand. These days, everyone’s chasing the clock. The problem is that for me, urgency and creativity don’t mix. That’s why I’ve chosen to go against the tide to guarantee the quality of my services. I’m committed to doing my best to meet your deadlines, but I’m not the right person if you’re expecting an hourly or same-day delivery.

I understand your doubts if we’ve never worked together before, and I’d like to reassure you. I have a Master’s degree in specialized multilingual translation, which I complemented with two years of entrepreneurial studies where I was able to acquire my marketing and communication skills, and to this I added a year of intense training in several niches of the cosmetics sector (skincare, make-up, perfume, etc.). I started my professional career as a volunteer translator in 2018, completed several internships and officially launched my own business in 2021. Since then, I have translated all types of documents for world-renowned cosmetics companies.

It’s up to you, but keep in mind that content writing is still a profession, requiring special skills and expertise. It will also take time, and we all know that time is money! So, to achieve your business goals, I’d advise you to use your time (and therefore your money) wisely.

Automatic content generation software can lack the creativity and contextual intelligence needed to produce truly original and engaging content. What’s more, to respect your brand identity, a thorough understanding of your communication strategy is necessary.

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